The Power of Product-Led Growth ft. Francois Dufour, CMO at Decibel (ex Twilio and LinkedIn)

We’re joined by Francois Defour, Partner and CMO in Residence at Decibel Partners, to discuss the significance of product-led growth (PLG) in today’s marketing landscape. Francois brings us through his insights on the core principles of PLG, its advantages and differences from a sales-led approach, and the potential impact of emerging technologies like AI on today’s MarTech landscape to stay ahead of the ever-evolving world of marketing.